How do you tell potential customers that your product is something they need?
Print ? Websites? Viral marketing campaigns? Trade show kiosks and in person presentations?
All of these work, and they can work very well, if you can get it to the client the moment they need it. But what if you are3,000 miles away and you can’t make a sales call?
That’s the beauty of a product demo.
Whether it’s a cutting edge 3-D or video generation of the latest features of hardware,
or a walk-through of the product features you know they’re looking for, a product demo can be there when you can’t.
You can attach a link to an email and in seconds it’s delivering the information they need. After a presentation you can leave behind a disk or a link to a URL where they can get a tutorial or refresher on the features, or pass it along to the decision maker who “Just couldn’t make it” to the meeting.
Besides showcasing a new product, product demos can take the load off your customer service and support teams too.
You just launched version 2.0 and the support request are streaming in. “I need to know how to ___ FAST”. “What manual?”. Just moments after launch, you can email your clients and refer them to the demo with all the new features highlighted.
OK, so you’ve decided you need a demo. Now what?
- What kind of demo serves your market best?
- What format works best for the product?
- Is it a marketing tool or a support tool?
- Is it for training or information?
- How will it be delivered?
Taking the time to answer these questions will take you a long way through the discovery process necessary before you get started. Don’t have the time? We’ll help you define your needs and the right delivery method to accomplish your goals. Call us and let’s get to work!
