Well first you need to define it. A lot of people pretend to know what Web 2.0 is, where it’s going, what the new, new thing will be, but quite honestly if I really knew that I wouldn’t be writing this blog from San Jose. I’d be on the Côte d’Azur working on the next new, new, really new thing.

I don’t mind watching though, and love to see this stuff growing and the amazing things that young techs are coming up with. As more and more clients tell me they need to have WEB 2.0 technology, I work with them to help define what it is they really want, how they can use it to the best advantage for them, and find the resources that will help them keep current without buying itno the hype. There are a lot of new tools and techniques coming out of Web 2.0 that will be useful long after the first blush is gone and VCs start to ask questions before opening their pocketbooks.

So, is Web 2.0 the next tech bubble? I sure don’t know, but we’ve been through this before, and see some of the same signs. Apparently so do a bunch of the CEO’s of major Web 2.0 companies.



I don’t think it’s time to abandon ship by any means. This is the evolution of the web and it has been, in large part, a good thing. Just don’t rush out and buy stocks or take that new job with a Web 2.0 start-up without doing your homework. Remember last time?

BigFix is a company that strives to be on the leading edge, both in the security universe and how they present themselves on the web. We’ve just finished an overhaul of their website, converting static pages to a new format that will enable the BigFix team to constantly keep it fresh with dynamic content, and make it much easier to update. The site is optimized for Adobe’s Contribute to update pages and add new content.

Of course a company like BigFix can’t have a plain old press room, so we used a highly modified version of Wordpress to keep all the best news from their three blogs, press releases, media attention, videos and a virtual media kit right on the front page of their new social media newsroom.

If you want to get the skinny on who BigFix is, and what they do (how could you not know??) check out the Buzzroom..

Oh, and if you’re looking for your own social media newsroom, a modified Wordpress blog, or need to figure out what kind of social media will work best for you, drop us a line. We’ll be happy to help you carve out your own unique space in the online community.