Here we go folks, another year behind us and 2008 is waiting for instructions. How will you be promoting your business online this year? Believe me the days of “put up a website an they will come” are long gone, and so are the days of “If I throw a bunch of $$ at SEO they will come.”
If you really want people to find you and want your services or products you have to get them to want to know more about it. And about YOU. Whether we like it or not our names, faces and personalities are soon to be plastered all over the web, and if you want to get ahead you’ll need to find ways to increase your visibility through social networks.
Maybe you’re not really the MySpace type. You’ve got a profile on Linkedin, maybe Facebook and you’re using Plaxo for your contact database. That’s a start, but if you want to be seen you have to DO SOMETHING with these accounts. You have to create a presence, with a consistent message that establishes you as an authority, then move that message through as many channels as possible to broaden your reach.
So, enough lectures, what are the options?
Well, let’s say you have a blog. Good, that’s a start. How often do you post? Are the post’s relevant, the message consistent? (I’m probably not the best role model here) If yes, bully for you. Now spread the word.
Twitter
Yes it seems silly and egocentric at first, but if you let people know what you’re thinking about, rather than “brushing my teeth”, and use it to start discussion, it can circle back to your blog, your website, or your other social networks and before you know it a viable discussion is blooming.
Google Reader
The new sharing feature can be very useful. Promote your latest blog post, your new Stumble or del.icio.us bookmarks, or links to pertinent material on other sites. It’s not all about you after all. It’s about your knowledge of the industry.
Facebook
Yes Facebook. Use your profile here the same way you do at other business related sites, but with a personal twist. Not so personal that you can’t go to client meetings anymore, but show your leisure side. Join the local groups related to your business, your neighborhood, you personal interests or causes. Use the Facebook RSS feeds to promote your twitter and blog feeds.
Linkedin
Of course you have a business profile here and you’ve carefully cultivated a list of contacts. So, now what? Answer questions. Ask questions. Feeding the community adds to your knowledge base as well as building your reputation as a knowledgeable person in your field.
Blogs
Not your blog. Other people’s blogs. Post comments, offer opinions and links to resources. Share, share share. Add to your blogroll and request a link to yours.
de.licio.us, Technorati, Stumble and Digg
People want to find organized links that quickly get them to the information they want to find. Find a way to be that resource. Keep your own personal version if necessary, and keep a business oriented one with links to relevant data as soon as you find it. Comment or review your finds so that others gain insight into the industry.
What am I missing? Do you know of other resources to add to the list? Well, now’s your chance to start posting those useful comments…
Happy New Year!