When Zappos CEO Tony Hsieh posted to Twitter Serena Williams was going to be in the office and to send questions for her, I thought, hey, good idea.

It’s just another example of how this company gets social media marketing. It’s fresh, it’s innovative, it’s real and we like that.

Hsieh is a great evangelist for Twitter. See the Twitter page on the company site to hear more about his views on Twitter, see links to company employees’ Tweets and public mention of Zappos’ on Twitter.
and then read his blog to get an idea of the company values and how those values carry over to staff and how this company has grown with this kind of thinking at the helm.

Social media participation like this can really pay off in interesting ways. When compeitor DSW decided to let Zappos know about a lawsuit for service mark infringement, Hsieh told us about it on Twitter. He spoke openly and privately to many of his followers on Twitter about how he felt about the way the lawsuit was revealed to him and the community definitely rallied around him to lend support.

Rock on Zappos.Who wouldn’t want to work there?

This entry was posted on Sunday, July 27th, 2008 at 6:39 pm and is filed under Social Networking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.