No More Click-Bait on Facebook – 2 changes to newsfeeds

not good enuf

You know those posts on Facebook that just gotta be clicked? They're popularly known as click bait. You click them because you think you're going to see something amaaazing, but when you get there it's not what you thought at all and you leave. Facebook's onto the fact that most of us hate click bait schemes. We're tired of the shenanigans just … [Read more...]

You Can’t Make Us Like You Anymore

proper use

For quite a long time it's been common for Facebook business pages to force users to "like" their fan page before gaining access to certain content, enter contests, etc. This was known as "likegating" and Facebook doesn't like it anymore. The social network has announced they will no longer allow pages and apps to likegate or to force users to … [Read more...]

Updated Facebook Page App Released

facebook-pages-app-screenshots

In case you haven't seen it yet, Facebook just released  the 4.0 version of their Pages App and it's pretty cool. Switching between multiple pages you manage is much easier and managing page activity and seeing insights for the pages is a breeze. The look and feel is clean and easy to understand. To access your pages just tap the menu bar in … [Read more...]

9 Examples of the New Linkedin Headers

Lee Odden

LinkedIn announced some new ways to spiff up your premium user profile today. These changes will be rolling out over time, and I shared some examples  below. If you'd like to get your own upgraded profile you can apply here, and if you are a premium user of the platform you should see your upgrade rolling out very soon. So, what's … [Read more...]

Will You Buy on Amazon With a Tweet?

Amazon Cart on Twitter

Amazon just launched #AmazonCart, a new way to buy products through Twitter. Simply connect your Twitter and Amazon accounts and when you see a product link on Amazon in a tweet click reply and tag it #AmazonCart. The product will be automatically saved to your shopping cart on Amazon, ready to check out. Oooh, #Socialretail sounds great doesn't … [Read more...]

Setting up Your New Twitter Profile

New Twitter Layout

The first thing you notice about the new Twitter profiles is the full-width header image across the top. Oooh, all that lovely marketing space! Please try to refrain from making it an ad banner. Instead make it something that represents who YOU are and what you or your brand stand for. This may take a little work as the size varies from device to … [Read more...]

6 Broadcast Email Mistakes You May Be Making

email newsletter

We've all gotten emails and thought to ourselves "What were they thinking?".Here are a few of the most annoying mistakes and how to fix them. If you've got your own to share please share in the comments! Emailing your newsletter to your connections on LinkedIn Why not? Well, in the first place if I wanted your newsletter I'd sign up for it. In … [Read more...]

The Perfect Time to Post on Facebook?

When fans are on Facewbook

I've seen many, many posts, infographics and videos on this topic and I'm here to tell you, there is no perfect time to post on social networks that universally works for everyone. Here's the thing. It all depends on when the people you want to engage are active. If you've had an active account for a while, this makes it a bit easier to see when … [Read more...]

Which Social Networks Grew in 2013?

social network growth 2013

Globalweb index's Q4 research was released in January and now they've wrapped it up into a handy PDF summary, and it's definitely worth a download. In it they discuss some of the demographic shifts across the major social networking platforms and how people are using different devices to connect across those platforms. Some of the stats in the … [Read more...]

Find the Best Influencers for Your Brand

influencers with real influence

So, you want to find some social influencers and bloggers to help get the word out on your brand do you? Where do you start finding the right people to help with your digital marketing? There are a million questions you could ask. This post just brushes the surface, but it will get you started in the right direction to create your influencer … [Read more...]

Get Your Social Accounts Ready For The New Year

The world in a drop of water

As we look forward to 2014 it's a good time to think about how you've spent your time on social media. Which sites really had a good return on your investment in time and energy? Which ones had the best engagement with your fans and followers? Which ones turned out to be less worthy of your time? Here are some ways to evaluate your social strategy … [Read more...]

Is Facebook Forcing Ads Down Our Throats?

  An AdAge post is making the rounds about how Facebook has admitted that "organic" content is not getting the coverage it used to in favor of paid placements. In a leaked document called "Generating business results on Facebook", found here on Scribd, Facebook seems more focused than ever on selling ads, and even they admit that the best … [Read more...]

Facebook Custom Audience Targeting and Management for Ads

Facebook Audience Ad Targeting

We've been pretty pleased with the level of targeting when we create Facebook ads for clients in the past, but managing the ads after creation and segmenting target markets has been painful. The Facebook "Audiences" tab in ad manager is going to make that part of our work so much easier. High five Facebook. What are custom audiences? I'm glad … [Read more...]

CrowdCrafting Disaster Relief For The Philippines

Tweet Clicker

In the wake of the disaster in the Philippines  Twitter users have been burning up the wires with calls for help, looking for family and sharing and re-tweeting the news. That's all great unless you are a disaster rescue team trying to decipher who really needs immediate help and who is simply re-sharing or telling the story of someone … [Read more...]

10 Ways To Get More Jobs As A Paid Blogger

blogger

So, you're a blogger and you want to attract brands to sponsor posts and send you goodies? That's nice. The thing is, there are a lot of bloggers who want this too and don't make the cut. We work with hundreds of bloggers in all categories as part of our blogger outreach services  and here is what I can share with you to get you better offers, … [Read more...]

Facebook and Google change their privacy policies (again)

google endorsements

Time to check your settings on your social networks again.Both Facebook and Google are making changes that will definitely affect your privacy. Facebook policy changes Facebook is rolling out a change to your privacy settings. You'll no longer have the option to hide your account from Facebook's graph search service. Who cares? Not that many … [Read more...]

6 Ways To Make Twitter Work Better For You

Block Twitter users

I will tell you right off that I use Twitter apps more than I do the website, but there are still some things that are best done directly on the Twitter website and I bet you don't know all of 'em! Take a look, and if I missed any please post your favorite Twitter tips in the comments. Tailored suggestions Whether you're new to Twitter and … [Read more...]

Content Marketing Strategies For Real-life Business

Business at the beach? Engage Mexico

Content Marketing, content marketing, content marketing. It's all the buzz these days right? But what is it? How does it work? And, most importantly for a small business, how can we create content and still run the business at the same time? … [Read more...]

Adding An RSS Feed To Hootsuite

hootsuite.com

Hootsuite has a ton of features people don't use very much, and that's too bad because it really is one of my favorite multi-channel social media management tools. One of these features is the ability to import an RSS feed to Hootsuite and assign accounts to post to. You can post to several networks including Twitter, Facebook profiles and … [Read more...]

How Google Encrypted Search Will Affect Your Business Online

SEO just got harder

Google has been going through a lot of changes of late. We touched on this in this week's Friday Hangout  but I'd like to expand on it a bit here too. Here's the breakdown on Google Encrypted search and what it will mean for businesses online. What is Google Encrypted Search? Encrypted search was introduced in 2010 to keep the information of … [Read more...]