6 Broadcast Email Mistakes You May Be Making

email newsletter

We've all gotten emails and thought to ourselves "What were they thinking?".Here are a few of the most annoying mistakes and how to fix them. If you've got your own to share please share in the comments! Emailing your newsletter to your connections on LinkedIn Why not? Well, in the first place if I wanted your newsletter I'd sign up for it. In … [Read more...]

The Perfect Time to Post on Facebook?

When fans are on Facewbook

I've seen many, many posts, infographics and videos on this topic and I'm here to tell you, there is no perfect time to post on social networks that universally works for everyone. Here's the thing. It all depends on when the people you want to engage are active. If you've had an active account for a while, this makes it a bit easier to see when … [Read more...]

Which Social Networks Grew in 2013?

social network growth 2013

Globalweb index's Q4 research was released in January and now they've wrapped it up into a handy PDF summary, and it's definitely worth a download. In it they discuss some of the demographic shifts across the major social networking platforms and how people are using different devices to connect across those platforms. Some of the stats in the … [Read more...]

Find the Best Influencers for Your Brand

influencers with real influence

So, you want to find some social influencers and bloggers to help get the word out on your brand do you? Where do you start finding the right people to help with your digital marketing? There are a million questions you could ask. This post just brushes the surface, but it will get you started in the right direction to create your influencer … [Read more...]

Get Your Social Accounts Ready For The New Year

The world in a drop of water

As we look forward to 2014 it's a good time to think about how you've spent your time on social media. Which sites really had a good return on your investment in time and energy? Which ones had the best engagement with your fans and followers? Which ones turned out to be less worthy of your time? Here are some ways to evaluate your social strategy … [Read more...]

Is Facebook Forcing Ads Down Our Throats?

  An AdAge post is making the rounds about how Facebook has admitted that "organic" content is not getting the coverage it used to in favor of paid placements. In a leaked document called "Generating business results on Facebook", found here on Scribd, Facebook seems more focused than ever on selling ads, and even they admit that the best … [Read more...]

Facebook Custom Audience Targeting and Management for Ads

Facebook Audience Ad Targeting

We've been pretty pleased with the level of targeting when we create Facebook ads for clients in the past, but managing the ads after creation and segmenting target markets has been painful. The Facebook "Audiences" tab in ad manager is going to make that part of our work so much easier. High five Facebook. What are custom audiences? I'm glad … [Read more...]

CrowdCrafting Disaster Relief For The Philippines

Tweet Clicker

In the wake of the disaster in the Philippines  Twitter users have been burning up the wires with calls for help, looking for family and sharing and re-tweeting the news. That's all great unless you are a disaster rescue team trying to decipher who really needs immediate help and who is simply re-sharing or telling the story of someone … [Read more...]

10 Ways To Get More Jobs As A Paid Blogger

blogger

So, you're a blogger and you want to attract brands to sponsor posts and send you goodies? That's nice. The thing is, there are a lot of bloggers who want this too and don't make the cut. We work with hundreds of bloggers in all categories as part of our blogger outreach services  and here is what I can share with you to get you better offers, … [Read more...]

Facebook and Google change their privacy policies (again)

google endorsements

Time to check your settings on your social networks again.Both Facebook and Google are making changes that will definitely affect your privacy. Facebook policy changes Facebook is rolling out a change to your privacy settings. You'll no longer have the option to hide your account from Facebook's graph search service. Who cares? Not that many … [Read more...]

6 Ways To Make Twitter Work Better For You

Block Twitter users

I will tell you right off that I use Twitter apps more than I do the website, but there are still some things that are best done directly on the Twitter website and I bet you don't know all of 'em! Take a look, and if I missed any please post your favorite Twitter tips in the comments. Tailored suggestions Whether you're new to Twitter and … [Read more...]

Content Marketing Strategies For Real-life Business

Business at the beach? Engage Mexico

Content Marketing, content marketing, content marketing. It's all the buzz these days right? But what is it? How does it work? And, most importantly for a small business, how can we create content and still run the business at the same time? … [Read more...]

Adding An RSS Feed To Hootsuite

hootsuite.com

Hootsuite has a ton of features people don't use very much, and that's too bad because it really is one of my favorite multi-channel social media management tools. One of these features is the ability to import an RSS feed to Hootsuite and assign accounts to post to. You can post to several networks including Twitter, Facebook profiles and … [Read more...]

How Google Encrypted Search Will Affect Your Business Online

SEO just got harder

Google has been going through a lot of changes of late. We touched on this in this week's Friday Hangout  but I'd like to expand on it a bit here too. Here's the breakdown on Google Encrypted search and what it will mean for businesses online. What is Google Encrypted Search? Encrypted search was introduced in 2010 to keep the information of … [Read more...]

Is YouTube Going After Ustream with YouTube Live?

YouTube Livestream

You probably already know how popular Google's Hangouts on-air have become. It's a way for anyone to literally host their own media channel and broadcast it through YouTube, on Google+ and simultaneously on hosted websites around the world. Hangouts have taken off rapidly. KTTV, a Fox affiliate in L. A. uses Hangouts with celebrity guests and … [Read more...]

Yahoo! Facebook gets real about on page promotions!

I can't tell you how many times I've had to tell people that running a contest on their Facebook page for likes to win a prize was against their terms of Use and could get their page booted. Imagine my surprise when Facebook finally rolled back their ridiculous 3rd part app requirements! Today they announced they've removed the requirement that … [Read more...]

Customer Service- Swim With The Sharks? Infographic

Screen Shot 2013-08-08 at 8.08.40 PM

When was the last time you called customer service to tell them they were doing a GREAT job? Yeah, not many people do. It's a shark eat shark world out there and considering it's shark week here's a bite for you to chew on. 10 Survival skills you need to  provide the best possible customer service in a digital world. Social business is here … [Read more...]

Simply About Tagging On Blogs

tags

You may already know what tags are, but even if you do, you may not be using them to your best advantage. Here are a few tips to use tags  in your blog to make it easy for people to find what they want on your blog. The basics Tags are 1-3 word descriptions of all or part of the content of a post. In a blog they act as a way to tell search … [Read more...]

Get your Twitter Card on With WordPress

product card requires an image of size 160 x 160 or greater.

What's a Twitter Card? I'm glad you asked! Twitter recently introduced a way for us to get a richer media experience on Twitter's website and mobile devices. All you need to do to make it work is to add some meta data to the page on your site. When users  Tweet links to your content  a "card" is added to the Tweet that’s visible to all of their … [Read more...]

Facebook Insights Give You A Good Look

facebook insights

Many people are seeing the new insights for Facebook pages show up as an option on their page admin panel. Here's a quick overview of what to expect from the new insights. The new analytics are WAY more useful than the older version. You can drill into what's going on with the page and learn about your fans. Overview The overview tab … [Read more...]