BlogRovr is a pretty nifty blog aggregator, and when used with the Firefox Add-on it’s easy to see how it can become addictive. Though I miss the “Share” feature in Reader, being able to “Twitter this” right from the page is a viable alternative since most of the people I’d share with in Reader are on Twitter as well, and now they’ll be able to comment right back.

Another nice feature is the ability to import an OPML file of your feeds, either from Google Reader or pretty much any other collection of feeds.

Easily the best feature is the “related posts” that shows you related content on the blogs you’re watching. Surf your favorite blogs and as you read, related content pops up in a sidebar box. You can scan the related headlines, read an excerpt, and if you want to read it, BlogRovr opens the link in a new tab preserving your place on the previous site. BlogRovr also shows you a list of tags associated with a post, so you can quickly scan for tags you might want to follow.

If you spend a lot of time looking at particular niches, BlogRovr may help you find some new blogs, and it easily keeps you up to date on related posts on all your subscriptions, which makes researching or just plain keeping up to date on what’s new much easier.
Who am I reading? View my BlogRovr list here.

Data Portability?
BlogRovr makes it easy to access your favorite blogs from anywhere, anytime and on any computer.
If you’ve been using BlogRovr for a while, odds are good you’ve got a lot of stored data about your preferences in sites, topics and browsing habits. This is convenient but it’s also got a lot of potential for BlogRovr to deliver you even more information like sites that you might like, or deliver ads for products based on your reading habits. This has some people asking questions about the recent acqusition of BlogRovr by BuzzLogic and whether or not you own the data about you, or if it can be sold to advertisers to use to target ads to your desktop based on your preferences.

There are a load of viewpoints on this out there. Should you be able to remove your data from the database or opt out of advertising if you don’t want it? Or is it finally a way for bloggers to monetize their level of influence? Should we just give up on privacy if we want the convenience of this kind of service?

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