Influencer outreach is a hot topic these days. As social media users accrue more and more followers, buy followers and use black hat techniques to artificially inflate their number of connections it can be hard to sort out the true influencers around a particular topic. As Janet pointed out in her Bare Bones Guide to Influencer Outreach it’s a lot of work to find true influencers and that’s only the beginning of the job. Who do they influence and are those the people you want to talk to? Even bloggers who have a large audience may not be the advocates you are looking for.
If you do locate people with influence on the topic you want to talk with them about, how do you approach them effectively? You sure don’t send them a press release and hope for the best if you really want to be friends. In fact, you should be creating relationships with them long before you need to ask them to do you a favor and talk about your product, support your cause or share your message with their valuable audience. That takes time, knowledge of who their audience is and how you can support them with their own goals too. It’s all about creating relationships, not pushing agendas.
That’s where we come in. Tatu Digital has been creating relationships with influencers for our clients for years. We have the tools in place to be able to drill into networks identify the users with real influence around the topics that matter to our clients and separate them from the wannabes and pretenders. We assist in developing lasting relationships with those influencers that go beyond a simple retweet or share here and there and help turn them into friends and advocates.
Influencer Outreach Services
This is the short list of services we offer related to influencer engagement. If you would like to learn more about what we can offer you, just give us a shout.
List of top influencers supplied with their blog page ranks, URLs, social IDs, contact information and top conversation topics broken down as it relates to you. We can show you influencers by social media network, geographic region and even filter by what ad networks they use on their blogs.
Weekly or monthly report on discussion trends among the top influencers on 2-3 keywords or brand mentions. Can include competitors, company mentions, products. Delivered as both an interactive word cloud (visual graph) and a ranked table in CSV format.
We locate the top 25 influencers in the space and work with you to , engage them and develop a sharing trust relationship. That opens the door to educate them about your product offering and cross promotion opportunities. We monitor conversations to give you more opportunities to reach out to them with discussion or more relevant information (not spam them with messaging.) and cross promote through contests, offers or information exchange.
Share of voice reporting
What percentage of the discussion does a particular influencer “own”. How about your brand and your largest competitor? We can measure relative influence of individuals or brands.
- Share of Conversation -the percentage of conversations that mention a brand vs the overall number of conversations about that topic.
- Share of Voice- the percentage of conversations that mention a brand vs the overall number of conversations (can be benchmarked against a competitor)
- Share of Mind-the percentage of people who have talked about a brand (can be benchmarked against a competitor)
Once you identify influencers you need to create a strategy to support them and their following. This can begin with supporting the influencers in their own outreach, mentioning and referencing them in your own blog posts and online presence. We can assist you as little or as much as you like through our social media management program.
“I’ve used the services of Tatu Digital over the last few years to locate influencers on a variety of topics. They consistently come back to us with real connections who have influence fitting our requirements, not just the usual suspects. Vetting the quality of the list is very important in our industry and I know I can rely on the data we get from Tatu Digital.”
Kelly Krueger- Principal-Krueger PR
Learn more about how we can help you streamline influencer outreach today. Just tell us what you’re looking for and we’ll be in touch ASAP.