Mobile web site development is not rocket science. Sure there are a lot of special details, in particular detecting the device and either routing the user to a mobile focused site or changing the layout on the fly to suit the device it’s being loaded on.

According to a recent study by Google “The Mobile Movement: Understanding Smart phone Users” 95% of mobile users say they searched for local information on their mobile device and 88% took action on what they found within a day.

google mobile infographic

Infographic courtesy Google. Click to enlarge


Let me ask you. Say you are searching for a restaurant in your local area. You find one on one of the many review apps and there’s a link to the restaurant web site. You click the link and find that the web site won’t load on your smart phone. What do you do? I’m willing to bet you either:

a) Go back to the review application and make a decision without knowing the full menu

b) Go look for a restaurant with a better web site so you can get more information

Do you want to force people to make this decision worth your web site? I don’t think so!

Mobile enabling your web site doesn’t have to break the bank

Depending on the type of web site you have now and what you want mobile users to be able to find easily we can help you make your web site mobile-friendly without having to re-build your entire web site.

Want to see what your web site looks like on a mobile device?
Check out this mobile emulator from Google to see how your web site looks on a number of mobile devices.

Mobile no-no’s
Not all devices are the same, but here are some general rules for the majority of mobile devices

  • No frames – Many sites use frames enclose content from other web sites on their page. Most mobile devices will not show the content inside the frame.
  • Flash – Apple devices like iPads and iPhones as well as many other mobile devices just don’t show Flash
  • Page size- Obviously both the physical size of the page and the amount of data is limited on mobile devices. Large pages load slowly and you lose your visitors.

Mobile good-to-haves

  • Contact information on the home page (particularly important for local businesses)
  • Simple HTML-based navigation (not images) with large enough areas to tap in a touch screen
  • Compress images to load quickly
  • Keyboard shortcuts- While not necessary, allowing users to use shortcut keys to make navigation easier for your users and for visitors to your web site to help individuals with visual or other impairments to browse more easily. For example the ability to tab through a form instead of clicking on the entries.

Need help converting your web site to mobile? Want an evaluation of what it will take to make your site mobile friendly? Contact us for a free evaluation.

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