If you’re a Wolfram|Alpha fan then you’re probably a data geek, so this is pretty cool. Analytics at Facebook are minimal at best and though there are apps that do give us some info, nothing quite like the data crunching Wolfram Alpha can deliver. So imagine my surprise when I discovered Wolfram|Alpha Personal Analytics for Facebook.
It’s super simple to do. Just click this link to go to their site and then hit the “Get Your Report” button. You’ll go through the usual approval screens for Facebook to give Wolfram|Alpha access to your data and in just a few minutes it spits out some very pretty reports you can dive into, download and save or share right from the page. You can also turn on “historical analytics” to see how your network is evolving.
So what kind of data?
- Basic personal information
- Cluster graphs of connections
- World map of connections
- Graphs on which apps you are using the most
- Time you use Facebook
- Most effective posts
- Most influential friends
Well besides the egoistic desire to see yourself in all your glory, it will tell you a lot about how you post. Do you post more links than photos? Who interacts with you most? Who are the biggest influencers in your network? What kind of information is most popular in your network and who shares your stuff the most?
Take all this information and see if you are really reaching your network the way you thought you were. Was it the great photos of your fishing trip that got everybody’s attention? Did everybody basically ignore your pleas for sponsorship on the whatever walk? Who is at the core of that cluster of people interacting? Hone in on who has influence as opposed to who has a lot of followers.
A couple of words of warning. It seems that the reports are a little touchy. Sometimes the report will run and then if you leave the page it will reert to the search page. Type in “Facebook Report” and the report will run again. Right click links to open in a new window because if you don’t, when you come back to the page all that data may be gone and you’ll need to start over. Personally I prefer screen shots with Skitch so they go right to Evernote, but that’s me.
Now go forth and give it a try.